Headline Media Training

Headline specializes in providing media training and proactive communication for pharmaceutical companies. Headline is led by Martin van Putten, former Telegraaf journalist and for over twenty years a trusted person of CEOs and directors of multinationals worldwide.

In the media training, Martin van Putten teaches you how to take the lead in an interview. He turns every difficult question into an opportunity to tell your story. The essence of your message always comes to the fore. You learn to present this message more powerfully and simply in such a way that you are both factually right and also touch the gut. As a result, you have more self-confidence and pleasure in giving interviews so that you can speak to any journalist, whether it is good news or bad news.

The personal approach means that the same can be achieved in just 1 half-day as in 2 half-days. Ideal for busy managers. Furthermore, the program is so well thought out that the training will stick for a long time. It is practice, practice and more practice. You will receive practical mental tools that you can use immediately. Martin van Putten guarantees participants 100% that they will be able to hold their own in the media afterwards. And if you have any doubts in practice, he is always available to support you.

His network in the media and politics has led to dozens of approvals of (orphan) drugs that were left pending at the Ministry of Health, Welfare and Sport for a long time. Or were rejected for improper reasons.

In addition, Martin van Putten is co-founder of the National Medicines Monitor. This platform represents the interests of patients in the media and politics when it comes to affordability and accessibility of (innovative) medicines.